Launched in Singapore in November 2003, Mothers En Vogue first started as an online store. The label was conceived at a time when the Singapore markets presented very limited fashion solutions for breastfeeding mothers - especially amongst a growing population of young, style-discerning mothers.
Maternity wear, although wider in selection, still did not meet the needs of this growing segment of fashionably astute mothers. Through discovering gaps in the market, Mothers En Vogue transpired to offer this segment of style conscious mothers, thoroughly sleek and modern maternity and nursing clothes - bearing an unmistakable hint of sensuality.
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